A very generous and engaging panel gave an optimistic discussion about writing. Not optimistic about the money in writing, nobody ever does, yet they gave a freedom to the worried writer about the future. There is no need to have a gazillion twitter followers or to hide for fear of failure. The key to publishing success is to be active, regardless of percentages and results, and to be genuinely friendly. To follow the money a writer could target systems and all the marketing tricks, however even doing this does not guarantee publishing deals, and so the better result is gained from enjoying the writing on its own, engaging in your writing community by any means (online and/or in person) and enjoying yourself. Doing the opposite will make you angry and a jerk, and nobody wants to help the person who’s being a jerk.