What They Should Do is be more authentic. The Central Coast Mariners have won everything in the A-League, and impressed in the Asia Cup. Also they lose over a million dollars each year as a business, and like many AFL clubs need a financial top up from the sport’s governing body. One of their problems might be identity. These Mariner’s don’t lather themselves in blubber, deal in doubloons, ride clipper ships or pearl dive. They don’t scrub a poop deck, kick starboard or astern, or hoist sails. Nor, for a coast, do they surf. And! there is very little Mariner quality about inflatable sauce bottles – unless they need buoyancy. Comparatively, the Melbourne Victory have worn a gold plated shirt that glowed in the dark, possess ambition to win the Asia Cup, and had Harry Kewell when he was cool. Those are traits of victory. In fact, what they should do is learn from the Victory.